Betsy Hartwell
Certified Content Marketing Specialist, Certified Sales Enablement Specialist, Certified Customer Retention Specialist
With years of experience as a sales professional in the B2B arena, I’ve worked in Fortune 500 companies, successfully selling to billion-dollar organizations, and I’ve consulted with small local businesses as well.
Working with executives and sales teams in a wide range of industries, I’ve used key selling skills and persuasive language, to craft writing and presentation materials that are part of an effective sales enablement process.
Most important is learning what your prospect needs, to build trust, and present your solution as relatable and credible.
Knowing where your prospect is in the ‘buyer’s journey’ lets you offer the specific information that fits that phase of their interest.
Once your prospects know you understand their goals, it’s easier for them to trust your solution.
Whether you’re a medium-sized local business needing to expand visibility and sales or a larger organization focused on sales performance improvement, targeted content creation is a powerful tool.
The goal is to achieve key objectives: more prospects, more sales, more revenue, and more return customers.
As a sales professional in B2B industries like broadcast media, printing, office technology, communications, financial services, insurance, commercial construction, technical and industrial products, I know there’s a common pattern of what business owners or buyers need to know in their decision-making process.
Your prospects should believe you can solve their problem — your content materials can help.
Whether it’s in persuasive sales support materials, compelling web copy, or email newsletter campaigns, your story, properly presented, can help grow your business and build a loyal customer base.
Together we’ll create a plan to support your sales team and focus on your prospects and customers, based on your specific objectives.
We shine a light on all the things you do well – once your prospects know you can solve their problem, you become their obvious choice.
Call or email us today to see how we can be a resource for you!
Betsy@SolutionsCopywriting.com 916-521-5420
