Imagine: Email Marketing Can Return $36 for Every $1 Spent. *
As a business development tool, email campaigns and newsletters are hard to beat – if done correctly!
Email campaigns provide a low cost, instant access, personalized message platform that can generate immediate sales, new leads or new opportunities with current customers.
Because they are inexpensive to produce, and offer easily trackable results, 64% of successful marketers include email in their overall strategy, with 75% rating their email ROI as either “excellent” or “good.”
By helping to maintain ‘top of mind’ awareness, email campaigns and newsletters can help fend off your competition and reinforce your position as a subject matter expert, while providing real value to your customers.
A well-written email, to a targeted list, can generate ~20+% open rate, even in today’s full inbox world.
Connecting regularly with current customers, and providing value or special offers, you’ll create a built-in communications channel, so email campaigns can be an easy way to ‘cross-sell’ your various products and services.
Ideally, you can nurture several different target groups:
- ‘lost’ customers
- current customers
- brand new prospects
- new customers’ welcome sequence
Over 80% of business professionals rate emails as effective, for both customer acquisition and retention.
Targeted email newsletters can be a key resource that support your sales team efforts. You ensure each segment receives a custom message, rather than ‘blasting’ a single ‘one-size-fits-all’ general message to multiple categories.