General questions that often come up in first discussions:

1. What can we expect in working with you? I have a clearly defined process to understand your objectives, see what your current situation is, learn about your challenges, and examine alternatives that may help. If we agree that working together is a good fit, we develop a project plan that defines terms, expectations, deliverables, compensation, and time frames. Each of the content solutions we agree on will be customized to your needs, your time frames and your budget.

2. What is the project process?  Once we agree on your objectives, and the proposed solutions, we’ll start with an in-depth discovery call to help identify the problem, review market conditions, discuss your primary objectives, and explore your company support team and processes currently in place.  We’ll discuss your current sales and marketing content resources, to see what we can leverage, and determine what we need to build. I approach our project as a collaboration to enhance your business as our primary objective.

3. What about deadlines? In our early conversations, we’ll discuss your timeframes, and any impending events that might impact our planning. I’m able to work to meet your deadlines in most cases, and always appreciate advanced notice. Our agreement includes revisions at no charge, to make sure the content fits what you need – so we’ll allow time in our planning for that as well.

4. What about pricing?   Each contract is customized to specific project needs, so it’s difficult to ‘guesstimate’ until we have a chance to discuss details. For instance, a 12-page white paper is a more complex project than a 2-page case study, so the pricing we agree on reflects that.  All proposals are based on professional copywriting / sales enablement fee standards, clearly defined before we begin the project. If there are modifications during the project (i.e., you decide you need four new pages of web content instead of the two we planned on), we clarify before moving forward. We begin our project with a signed agreement and payment of 50% of the project fee. The remaining 50% is  payable upon completed content delivery.

5. Can you work with my in-house team? Yes, I often partner with Marketing, Sales, Graphics and Web Design departments to implement the content we provide. It’s important to know your current processes, so the more information I can obtain, the better. My goal is to enhance what’s already made your business successful, and as part of your team, to provide resources that further your objectives.

6. Do you work remotely? Yes, it’s easy now to be ‘cross country partners’ using technology to share information, meet virtually, and learn how we can best create a positive impact. I’m located in California (Pacific time zone), so with phone and email communication, we can work with business hours in any location.