Your Sales and Marketing Process Should Make It Easy for Prospects to Buy From You.
It’s important to differentiate your products and services from your competition, and clearly identify your strengths.
The first key step is understanding your prospects, their challenges, and their buying motivations. Are they motivated solely by price? Or more likely by the ‘best value’ in the unique benefits you offer?
By understanding your prospects, your targeted messages increase your impact.
- Sales Enablement, as a discipline, has grown significantly over the last five years – because it’s a dramatic enhancement to day-to-day sales performance. We’ll help you build a comprehensive library of tools for your sales team, so they feel better prepared to handle any situation with a prospect. Whether it’s a cold outreach email, a follow up phone call, or a full presentation / proposal, your team will feel confident, in control, and they’ll add value to every prospect interaction.
- Email Campaigns & Newsletters: As a targeted business tool, email campaigns and e-newsletters are hard to beat – if done correctly! They offer a low cost, highly targeted message, that may lead to immediate sales, generate new leads, and effectively cross-sell many of your products and services. Stay connected to current customers, to strengthen relationships and increase lifetime customer value.
- Web Content Development: Your website is your best opportunity to make a good first impression. You need compelling content and a process to move your prospects forward through the buying process. Strong web content helps prospects take the next step – to request more information, begin building a relationship, or purchase your products and services. Content should be updated regularly to optimize your search results.
- Case Studies: As proof of performance, case studies are powerful selling tools. A study done by Marketing Sherpa found that 67% of technology buyers use case studies in their buying decisions, and 47% share their case studies with others, further increasing their impact.
Call today to see which is your best solution —
Betsy@SolutionsCopywriting.com 916-521-5420