Effective Training Materials Can Be a Key Internal Resource

By providing detailed content materials specifically geared to the needs of any industry, a company can help ensure there is no room for error – in understanding the importance of company policies, or in following detailed procedures on a daily basis.

Ideal for onboarding processes or platform training, creating easy to use training materials can accelerate the learning process, and document efforts to deliver required information.

Supporting Sales Enablement implementation, training materials can greatly reduce ramp up to productivity time, with 44.9% of managers saying that’s a primary goal. Since 26% of sales reps say their sales training is ineffective, and 42% say they don’t have enough information before making a sales call, it’s easy to see why solid training content materials are critical to a sales team’s success, on an ongoing basis.

Effective, consistent training and coaching can not only improve performance results, but also impact employee retention – if sales reps don’t feel they are learning and growing, attrition could impact 60% of your team, within four years. Contrast that with results for organizations with effective training and sales development – 76% of those with sales enablement training programs see 6% to 20% increases in sales.